Digital Marketing Executive

The role

Bob’s Business is now searching for a Digital Marketing Executive who is motivated to join their well-capitalised and ambitious company for the next phase of growth.

The primary purpose of the role is to execute a category-leading brand and marketing strategy, delivering best in class brand metrics, quality traffic to the website and generating leads for the sales team.

What you will be doing

• Creating effective digital campaigns, paid social (PPC), email marketing and lead generation for both internal and external stakeholders
• Manage PPC and retargeting campaigns across Google, Bing and all social and retargeting networks
• Maintain and monitor keyword bids, keyword research, budget caps, impression share and quality score
• Track channel KPIs to assess commercial performance, identifying both opportunities and issues
• Work across internal and external teams to deliver innovative marketing campaigns which drive value for Bob’s Business
• Offer input and support
• Report and monitor campaign performance using a variety of tools to drive ROI
• Upskilling on marketing platforms from Google Analytics to Hubspot

What you'll bring

Qualifications and Experience

• Proven experience in digital marketing
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns (Hubspot experience preferred but not essential)

Knowledge and Skills

• Can communicate effectively with different audiences, orally and in writing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Some knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Up-to-date with the latest trends and best practices in online marketing

Values and Behaviours

• You have a strong sense of purpose, values and integrity
• You thrive in a team environment but you're also able to work independently when required
• You're flexible and willing to go the extra mile - staying proactive is key!
• You're self-motivated and collaborative, with a positive attitude

What we offer

BB represents an exceptional opportunity for the right Digital Marketing Executive who is keen to take their career to the next stage and work with a highly committed, passionate and dedicated team who can grow with the company in the exciting years to come.

• Employee of the Month Scheme and Rewards
• Work from home or in the office where required
• Westfield Health care
• Up to £22k annual wage

Apply for the job

To apply, simply click the "Apply now" button found at both the top and bottom of this page. Thank you, and good luck!