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Why Animated eLearning Is Better Than Traditional Learning

12 November, 2018

Is Animated Learning Effective?

From our very first steps, we are learning. Whether it is learning how to cook our favourite Italian pasta dish, learning how to change a tyre on our cars or simply learning what time the local corner shop is open in the morning. Subconsciously throughout our everyday routines we are processing information. By reading this blog today, you are learning. What is the most effective way to learn?

What’s the problem with traditional classroom learning?

There is nothing worse than being forced to learn a dull and dry topic you have no interest in.

Worse still, is receiving a large spiral bound file with hundreds of pages of course literature to read through in a matter of days, with only the guidance of a monotone bored trainer brandishing a large textbook and a red marking pen.

If this is the way that your organisation prefers to educate staff then we’ve got some harsh news for you – your workforce probably won’t be taking any information in!

How does animated eLearning solve this issue?

Learning can be tiresome, dreary and as humans, we have developed a ‘scanning’ mentality and want quick digestible information as a result of the digital era.

This is where animated eLearning can help learners to stay engaged and develop an interest in the topic.

According to an F.Learning study, almost 50% of the brain is activated when visual processing takes place, and it takes just 250 milliseconds for us to make out the meaning of a symbol.

These figures highlight that our brains can process visuals far easier and faster than plain text, meaning traditional learning approaches such as reading from a textbook, could be delaying the speed of the learning process.

Animation within learning evokes emotions that resonate with the user. If we can relate to an onscreen scenario e.g. the works office, we automatically become more engaged in what happens on screen and we start to envisage ourselves in that same situation. We start thinking, if that was me, what would I do? How would it affect me? Playing on our emotions, animation can bring a connection between on-screen behaviours and our real-life situation.

Furthermore, animations can also be used to present almost any topic, no matter how complex the situation is. In a recent study from prominent marketers, out of 50 best explainer videos collected by HubSpot, Video Brewery and Switch Video, 86% of them were animated.

Animations are able to bring personality to training courses, create a level of empathy with the user and achieve higher levels of engagement by being interesting and enjoyable. As animations can be more stimulating and fun than traditional alternatives, it encourages learners to return for further training, leading to a more proactive and skill driven workforce who don’t dread the next training session.

Why eLearning has high information retention rates

According to Forbes, eLearning retention rates can be anywhere from 25-60% higher than face-to-face retention rates, which typically range from 8-10%.

Picture the situation. You’ve been sat listening carefully for just over 2 hours, however, you quickly go for a toilet break mid-lesson. In the 2 minutes you were out of the room, the tutor explained one of the most important elements of the training. What happens now?

This is where animated bite-sized eLearning differs. Employees learn at their own pace, at a time that suits them. This ensures learners don’t miss out on any critical learning messages. The delivery of training is consistent and available 24/7. If the learners office workload is high or students are unable to make certain training days, this is not an issue as training can be accessed wherever and whenever necessary.

ELearning is more cost-effective than classroom learning

All organisations want to keep their figures in the green and out of the red. ELearning has become a very cost effective approach when it comes to the implementation of training.

Recently we wrote an article highlighting why eLearning is the most cost-effective way to train your staff. When employees undergo traditional training, it takes employees away from their desks, out of their comfort zones and can incur costly expenses such as travel arrangements and accommodation.

What’s the Bob’s Business approach to eLearning?

We hope that you have learnt something new from this blog post and will now have a different outlook when it comes to training staff at your organisation.

At Bob’s Business, we are experts in training organisations in cyber security and compliance with animated eLearning. We create a culture of positive security behaviour through entertaining and engaging content and easy to understand messaging,  helping organisations secure their human firewall and mitigate the ever-rising threat of data breaches.

Our online training has achieved upwards of 90% engagement rates, making it stand out in an increasingly demandable industry. We take what is a dull and grey topic that can be difficult to understand and break it down into jargon-free courses, that can be understood by all levels of cybersecurity learners.

Using bite-sized chunks, learners follow a relatable journey throughout each course, accomplished by a fun and interactive quiz at the end to test users knowledge and understanding and to ensure they have taken on board the key training messages

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