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Why Social Media Education Is More Important Than Ever

16 December, 2019

Social media has fundamentally altered the way we interact with one another on the internet. From cat pictures to business listings, there’s virtually no aspect of our public and private lives that hasn’t been touched by social media.

Witnessing incredible growth in the past decade, social media has provided organisations and users with new ways to communicate. However, it has also brought many new risks and pitfalls.

Building an online brand can create a level of trust and intimacy that draws in potential clients. Utilising these new technology platforms can greatly improve the success of your company. However, with the lack of education and ignorance to the power of these tools, social media can also lead to problems with security and branding if not used properly.

Is Social Media Education Necessary?

Social media is such an everyday part of many of our lives, we can easily fall into the trap of believing we’ve mastered the art. However, that couldn’t be further from the truth.

A study commissioned by NETGEAR discovered that while 50% of small businesses use platforms such as Facebook or Twitter to communicate with customers and 60% for internal communications, only 29% are making moves to educate their employees on the risks of these platforms.

This can lead to huge problems down the line when employees click on malicious links posted by people trying to communicate with your company. Through this, hackers can steal your company's identity and post unwanted content on your account.

Beyond cyber security threats, employees need to be aware of how to communicate through social network channels when dealing with clients or customers.

Failure to handle clients properly can be disastrous, with some studies suggesting that dissatisfied customers will tell around 9 to 15 people about their experience.

Indeed, on an individual level, there are many common social media behaviours, like oversharing of personal details, which can have disastrous effects. Leading to, for example, identity theft and even spear-phishing attempts.

As such, it’s imperative that high-quality social media education is undertaken by every member of your workforce - not just those with access to the organisations' social media accounts.

What Are Bob’s Top Social Media Tips?

Our Social Media course is specifically designed to educate your workforce on the correct procedures and tone to adopt when using social media. But what are some tips you can action today to help improve your social media use? Join us as we share our top tips below.

  • Check any links posted from accounts you don’t trust.
  • Be sympathetic to the concerns of your clients and customers and respond to every complaint in a polite, understanding manner.
  • Change your passwords when an employee leaves the company, making sure you use a secure and strong password.
  • Be careful with third-party apps, as they often ask for your permission to access your account.
  • Ensure you turn on all the privacy settings you need to protect important information about your business.
  • Make sure what you post is relevant to your organisation.
  • Keep personal information about your clients or staff off social media.
  • Make sure your employees’ personal accounts aren’t linked to the business’ social media accounts.

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